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A Don’t Blame the Kids x Sanrio collab is happening

A Don’t Blame the Kids x Sanrio collab is happening

Our friends from Don’t Blame the Kids (DBTK) did something cheeky a month ago. Last April, they wrote a piece on streetwear brands collaborating with Sanrio. You know, Sanrio? The home of Hello Kitty, Kerropi, and many more iconic characters from our childhood.

They mentioned Bathing Ape, Nylon, and Anti Social Social Club among many others. Soon enough—they’re joining the list too.

Read more: Leaders of the New Cool: RJ Santos of Randolf

DBTK announced their collab with Sanrio yesterday. On social media, they dropped a banner with Sanrio’s iconic characters chilling under their logo. Their Facebook caption reads: “Their adventure unfolds on June 2019.”

We’re down to the second week of June. Welp. That means we need to be a little more vigilant with their collab drop.

Read more: This local brand is giving techwear a comeback

No teasers from DBTK just yet. But with Sanrio on board, nostalgia and cuteness overload is guaranteed.

Photo from DBTK



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