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Cinemalaya 2016’s Promotional Video Spoofs The Local Film Industry

Cinemalaya 2016’s Promotional Video Spoofs The Local Film Industry

Cinemalaya is starting this weekend, and to hype it up we found this latest video featuring Jun Sabayton and Edu Manzano in what seems to be a spoof of well, several if not all the tropes in the local film industry. Here’s the video:

Advertising agency Leo Burnett posted the video on their timeline with the caption: “Eto na nga ang pinakaaabangang pagbabalik ni Edu Manzano! Join him in this genre-defining fantasy adventure as he fights his way through nasty hordes, fire-breathing dragons, and a myriad of other creatures from the netherworld. An epic adventure unlike any other,” followed by the hashtag #CINEMALAYA2016. The video also ended with the Cinemalaya logo.

The visuals look great (look at that 3d dragon!) and honestly we thought it was a real film from the start. Sabayton’s monologue makes us excited for this year’s batch of films. Good job Leo Burnett, and good job Cinemalaya.

Catch where to watch Cinemalaya screenings here.

Screenshot from the Leo Burnett Facebook page

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Lex Celera
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