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Jägermeister’s 33% alcohol cold brew is peak 2019

Jägermeister’s 33% alcohol cold brew is peak 2019

Meet your cardiovascular system’s new nightmare: The Jägermeister Cold Brew.

The folks from Mast-Jägermeister just created a concoction made with good ol’ Arabica coffee jacked up with a punch of Jäger. The drink’s alcohol content clocks in at 33 percent alcohol by volume (ABV). Just to paint you a picture, most bottles of rum have 40 percent ABV. Then again, most bottles of rum don’t have caffeine.

Read more: Think Japan’s new alcoholic Coke is weird? Not next to these flavors

“Jägermeister Cold Brew Coffee fits seamlessly into our portfolio, while speaking to our audience who want to live boldly and experience disruptive new things,” says the brand’s U.S. director of innovation Jack Carson. If they want to disrupt my heart rate, then they’re on the right track.

Expect this to launch in the US sometime in Jan 2020, but if you want it sooner, grab a glass in the U.K. next month. Once this drops, expect brunches to get turnt with mimosas on one hand, and this cold brew beast on the other.


Giselle Barrientos
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