DBTK x Sanrio wants us to embrace our inner child

Local streetwear brand Don’t Blame the Kids latest drop is a friendly reminder for everyone. It takes us back to days with little worries, fun times with friends, and great memories before the sun goes down.

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In their collaboration with Sanrio, they embrace the idea of youth having no age limit. “Whether you’re young now or young once, we’re sure that our friends from Sanrio will remind you of your childhood and all the wonderful memories from the good ol’ days,” the folks from DBTK remind us. 

Posting the official video of the DBTK x Sanrio collection tonight at 8pm. Watch out for Tom Clutch and his new pals!🐸🐧🐱🐶#SmallFriendsBigDreams#DBTKxSanrio

Posted by Don't Blame the Kids Apparel Co. on Tuesday, July 2, 2019

This release aims to be nostalgic, a trip back to our childhood made wearable. It features our fave Sanrio characters with DBTK’s very own Tom Clutch. In an assortment of bright colored classic shirts and pullovers, DBTK x Sanrio wants the kids in us to live on. And we can stay cute if we want to.

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Cop this limited edition collab this July 6 at the DBTK Flagship Store.

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Models: DB tha Girl and Nate Dacanay
Photography by Kris Villano from The Visual Club
Styling by Jana Silao from The Visual Club
HMUA by  Jia Achacruz from The Visual Club
Set design by Jade “Apog” Abendan
Assist by Raine Sanchiangco and Gabriel David

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