As crazy as the world is right now, one thing’s for certain: We’re all in this together, for better or worse. And for Wednesday’s upcoming release, it’s all about uplifting that sense of unity.
The local clothing brand announced the collection online last weekend with a preview of the shirts. “Whatever the world throws! Let’s do it together,” reads the shirts’ featured design, coupled with an illustration in Wednesday creative director Raniel Moraleta’s a.k.a. Brainspread’s signature style. “This lockdown has affected a lot of us and writing this now, I feel like we have to be responsible for designs like this,” says the brand.
View this post on Instagram
Hey guys hope you’re doing well through these hard times. I recently got laid off work. ‘Last to come, first to leave.’ So much for feeling lucky getting hired pre-lockdown only to be let go as the quarantine worsened. Okay naman ‘yung isang buwan ng pagttrabaho. Parang nakakatawa at nakakalungkot lang. But all that means is I have more time for Wednesday. This design was supposed to originally release last January but production complications held it back and we never had the right time to release it again as we were focusing on the garments. This lockdown has affected a lot of us and writing this now, I feel like we have to be responsible for designs like this. You don’t just show it and take from it and let it be. You’ve got to legitimize those words and walk the talk. With that, we’re releasing this design and 50% of the profit will be used to support Andrea’s(@yo_itsme666) community, who lamented about the government’s response to covid and told us about families in her community affected by the current situation. (Look for previous post with comment ss) The other half will go to production and future projects for supporting other communities in need. As a platform with engaged supporters we’re appreciative of you. We’d like to point you, reader, to @pagasa.ph. Help with what you can through these times. He didnt ask to be thanked but we would also like to express our deepest gratitude to our friend @argiealcantara, couldn’t do this without your help
The brand’s mission won’t stop at the design: Profits from the collection are also set to help communities in need. Half will go to the community of an Instagram user named Andrea, who shared in a post that families in their community have been struggling to eat. They also write that their home was purportedly invaded by police and evidence of illegal substances was planted. “Asan ‘yung katarungan kung ang gobyerno mismo ang virus kasi mga tao namamatay sa gutom sa hirap ng buhay,” wrote Andrea in all caps.
The other half of the collection’s profits will go to production and future projects to support other communities in need. The message is clear: All we’ve really got now is each other.
Before the collection’s drop, peep some designs below.
View this post on Instagram
Photo from Wednesday on Instagram
LOOK: Wednesday features LONER in ‘Welcome’ look book
7 fresh clothing brands we’re digging right now
Dressing up is an ECQ coping mechanism for young creatives