Baguio has been home to brands that constantly disrupt the local fashion scene with its fresh visuals and innovative designs. And while the streetwear community now is more vivid than ever, we can’t forget the pioneers that paved the way for these younger brands to follow. One of them is Pine74.
Pine74, which takes its name from the area code and pine trees associated with Baguio, first came onto the scene with its mouthwatering collection of minimalist graphic tees, caps and hoodies. While the brand has been able to successfully capture a market with its iconic approach to reinventing essentials, what sets Pine74 apart is its purpose.
The five-year-old brand uses basic yet playful designs to educate and introduce its roots to the wider market. From fun takes on meme-worthy Baguio souvenirs to Gundams paying homage to Cordilleran culture, Pine74 stays true to its purpose with every collection that’s carefully curated and directed to shed light on Baguio culture and community.
The sales and creative messaging made the brand a success on paper but for the community, Pine74’s pioneer status was cemented by its dedication to helping the city’s streetwear scene flourish. By partnering with local organizations and coordinating with younger brands, Pine74 managed to put Baguio on the map for anything streetwear with community events that cater to the entire culture. To the point that even brands from Metro Manila have joined in to experience it for themselves.
So if you’re planning to visit Baguio soon or if you’re simply missing the community, copping an item from Pine74 is as good as any souvenir that’s filled with history and made with purpose.