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Even Nike Thinks You Should Start Stanning FKA twigs

Even Nike Thinks You Should Start Stanning FKA twigs

Nike has probably made its best advertising decision in a while, in our humble opinion, and it was to get [human embodiment of God herself] FKA twigs to helm a full-on campaign for NikeWomen.

Fans of twigs are aware that she tends to direct most of her videos, but it seems like she’s outdone herself for this particular campaign. Not only did she direct the video produced for Nike and their new Spring Zonal Strength Tights, but she also thought of the concept, performed, and soundtracked the entire thing. too. (Your fave could never.)

Basically, yeah, this campaign was all her, and it was unsurprisingly beautiful and visually stimulating. If you don’t start stanning her after watching this video below, then I don’t know what else can convince you. This woman can literally do anything and everything.

“I put together a cast of 12 incredible athletes to show that it’s about what you do in fitness gear. It’s about how you train. It’s about how those things help your movement,” twigs shares. “‘Do you believe in more?’ is a question that anyone can ask themselves. Do you believe that, in six months’ time, you’ll be able to run faster, or jump higher? Do you believe that you’ll be able to stay on the cross-trainer longer? Do you believe that you can reach your best physical shape? Do you believe that you can use your confidence to get that promotion at work or finish that creative project? It applies to whatever it is that you want to be or do.”

Also included in the full video is a new song called “Trust In Me”—which is great for fans waiting for more music from her since she’s said she won’t be releasing an album anytime soon. Twigs says, “In a way, we’re asking people to look at me and the other amazing athletes in the video and trust the way we are. We’ve worked hard to perfect our crafts and create our own destinies, and we’re feeling good in our bodies.”

Check out these photos for the Nike campaign shot by 17-year-old (*jealous sigh*) David Uzochukwu.






Photos from Nike


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