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Here’s one brand that’s tired of being ripped off

Here’s one brand that’s tired of being ripped off

They say imitation is the sincerest form of flattery, but Skate culture magazine cum brand and fashion phenomenon Thrasher Magazine is tired of being knocked off. With brands like R13, Forever21 and H&M—to name a few—blatantly stealing their iconic flaming yellow and red logo design, they’ve taken matters to their own hands and decided to create their own bootleg shirts and jackets.

A move only a brand like this could thoroughly pull off, they dropped the news on their official Instagram account on the day of 2017’s Go Skateboarding Day. Tapping Dutch artist Parra to recreate their classic logo, the text reads “THARSHER MAGAZINE.” Sure to cause an uproar in the streetwear scene, if this won’t make brands twice before they go off copying their designs again then we don’t know what will.

The knock-offs:

Unoriginal, rip-off crap, and @r13denim charges $295 ? Fuck off ?? The People’s Court finds you GUILTY of being WEAK AF ⚖️

THRASHER MAGAZINEさん(@thrashermag)がシェアした投稿 –

FUCK OFF @forever21 ??

THRASHER MAGAZINEさん(@thrashermag)がシェアした投稿 –

Just got a letter back from @hm’s lawyers. Here’s an excerpt from their response. FUCK OFF H&M ?? Respect the original ?

THRASHER MAGAZINEさん(@thrashermag)がシェアした投稿 –

Their own “knock-off”:

We ripped off ourselves! KNOCK-OFF jacket and shirts shipping to skateshops now. Artwork by @pietparra ✍?

THRASHER MAGAZINEさん(@thrashermag)がシェアした投稿 –

What do you think of Thrasher Magazine‘s bold move?

Featured image from R13


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