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Didn’t attend Scout Creative Talks 2017? We made notes.


We get it, we get it. You couldn’t avail of that early bird/barkada discount because your friends were being indecisive. You didn’t realize tickets would sell out that fast. You had no one to go with.

Or maybe you were there, but you didn’t bother to take any notes. You probably wanted to “be in the moment” and just listen. Too bad you forgot anything, huh?

Don’t worry, we got you. Here’s our very own Sparknotes version for everything the speakers said from that afternoon. So enjoy.

Bea Ledesma

On magazine publishing

  1. Brands must have a voice.
  2. Capture the millennial voice.
  3. Collaborate with the unexpected.
  4. Mindset = content.
  5. Be a storyteller and tell stories that matter.

Dan Matutina

On how to be an illustrator

  1. Don’t just find your style. You should evolve it.
  2. Style is just one aspect of illustration. You must still tell the story.
  3. The good thing about illustrations is that it gives you tone, feelings, and emotions.
  4. Creating a Visual Voice is a combination of bringing in life experiences and in uences, developing aesthetic style and techniques, and nurturing ideas in translating stories. It’s not only what you choose to say from the story, but also how you say it.

Karen Davila

On how to stop fake news.

  1. Read beyond headlines.
  2. Consider the source.
  3. Check the author.
  4. Spot sources.
  5. Check the date.
  6. Is it a joke?
  7. Check your biases.
  8. Ask the experts.

Antoinette Jadaone

On creating memorable characters for film

  • Be best friends with your characters.

Know their story. The film is only two hours of her whole history.

  • Give them quirks, give them unique qualities.

Your character should deserve being given a film. What is it about her that makes her unique?

  • Make us root for your character.
  • Make our final encounter with the character interesting.
  • Give your character interesting external and internal goals.

Why is this character’s story worth telling? Without a goal, walang kwento.

  • Make them real.

Make them someone you know. Make them relatable. They’re a real person but more “cinematic.”

  • Give them compelling dialogues

Not hugot lines, but dialogue that comes from the heart.

  • Don’t judge your characters.
  • Let your character surprise you.
  • Finish your character’s story strong.
  • A screenplay is a form of literature.

Revise, revise, revise until it makes you proud.


On how to start your own clothing label

  1. Identify your vision.
  2. Convey concepts through design.
  3. Optimize your social media.
  4. Be aware of what’s out there.
  5. Collaborate.
  6. Don’t expect success to happen overnight.
  7. Plan for the future.
  8. “Just do it, but know what you want.”

Jorge Wieneke V a.k.a. Similarobjects

On starting your own Sadhana

A sadhana is simply a daily spiritual practice designed to allow oneself to turn inward and perceive life as it truly is.

A Sadhana could be:

  • Meditation
  • Yoga Practice
  • A Visualization
  • Daily Readings/Writings A daily walk

How to start your Sadhana

  1. Identify what you should improve
  2. Make your plan of action
  3. Keep track of your progress

Shaira Luna

On #FeedGoals 

Feed yourself with…

  1. Memories and experiences
  2. Things that help make you a better person.
  3. Ways to communicate, tell your story, or share your abilities
  4. Knowledge and things that develop your passion
  5. Food for the soul

Martine Cajucom

On how to build a brand

  1. Identify your product.
  2. Get your moodboard going.
  3. Choose your partners wisely
  4. Leverage your network.
  5. Keep it consistent, keep it real.

Photos by The Visual Club



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