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Adidas’ new campaign features a short film directed by Jonah Hill

Adidas’ new campaign features a short film directed by Jonah Hill

To celebrate the adidas Superstars’ 50th anniversary, who better to get than icons on par with the shoes’ OG status?

Adidas has launched a new campaign for the Originals design’s birthday, and it’s main star is a short film by budding filmmaker and forever ‘fit icon Jonah Hill. The film is called “Change Is a Team Sport,” and features an array of game-changers across the board from music to film to esports to skating and more.

From music, representing are Pharrel Williams, Blackpink, Kerwin Frost, Jackson Wang and Anitta. The gamechangers for film are Jonah Hill himself, along with Yara Shahidi and Mette Towley. Leading the pack for sports are skateboarders Jenn Soto, Mariah Duran, Mark Gonzales and Tyshawn Jones, esports gamer Ninja, WNBA player Liz Cambage, French footballer Pogba and former NBA player Tracy McGrady. Fashion icons like adidas’ chief creative executive Chris Severn, Blondey, Nigo, and Anna Isoniemi round out the roster.

Read more: Jonah Hill’s directorial debut ‘Mid 90s’ is a heartfelt tribute to skating

“Change Is a Team Sport” follows Jenn Soto as she races through the halls of a facility attended by all these greats on her first day. “Let’s remember why we’re here: We’re here to change things. We can all do amazing things on our own, but together, we can do so much more,” Jonah Hill says over the PA system. The message is that true, impactful change can only be achieved through teamwork—all while decked out in the three-striped tracksuit, in this case. 

Read more: Live your Pokemon trainer dreams with the Pokemon x Adidas collection

The film is just a kick-off for more initiatives from the brand, as adidas promises in a press release to “use the power of teamwork on [a] series of initiatives designed to create and inspire positive change in local communities across the globe” for the rest of the year. I mean, who doesn’t want to join Blackpink and Jonah Hill on a movement?

Watch “Change Is a Team Sport” here:

Photos courtesy of adidas



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