When someone mentions the ‘tiny table on top of the pizza’ you automatically get what they’re talking about. That circular piece of plastic right in the middle of our pizza that some people claim to be the pizza slicer, but automatically identified by our brains as a tiny ol’ table sitting atop cheese and red sauce.
Well, IKEA and Pizza Hut Hong Kong just made our shared conscious thought a reality. And hell, does it look satisfying.
To promote Pizza Hut’s latest pizza flavor which features IKEA’s famous meatballs, the Scandinavian furniture store built their own tribute for Pizza Hut—a life-sized version of the “tiny table” or a säva sitting atop their pizza.
It is called a Säva table and, atop a pizza or no, it looks like a pretty cool piece of furniture to own. Teaming up with Ogilvy for some fun marketing visuals, the Säva table has already sold 67% of its projected units. As reported by designbloom, the campaign proved successful, with John Koay, the Executive Creative Director at Ogilvy Hong Kong commenting, “We’ve been absolutely thrilled to see the launch the new Pizza Hut x IKEA pizza with a fun, cheeky campaign that has proven to be quite popular with the fans already on the first day! This is a great pizza, and this campaign really shows how collaborations can really benefit the fans – not just the brands.”
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While you’re there, feel free to swipe through their other promo materials. They’re pretty fun.
Photo from Ogilvy Hong Kong