It looks like J. Cole fans have a reason to be a little pumped today. Without any prior announcements on his social media accounts, the North Carolina rapper-songwriter dropped a contemplative surprise track—which also marks his first single in 2020—called “Snow on Tha Bluff.”
With his brand of spine-tingling layers and razor-sharp bars, the four-minute track by the Dreamville emcee sounds like a call for attention to the issues we’re facing right now. Aside from dissecting his role in the movement, he also calls for healthy dialogue on social media as we deal with police brutality, racism and oppression.
In a rapid-fire flow, he sings: “She mad at these crackers, she mad at these capitalists, mad the murder police. She mad at my niggas, she mad at our ignorance, she wear her heart on her sleeve. She mad at the celebrities, lowkey I be thinkin’ she talking ’bout me.” When J. Cole steps into his booth, he never fails to make us listen. “Now I ain’t no dummy to think I’m above criticism so when I see something that’s valid I listen,” he raps.
J. Cole is one of the many celebrities who has joined the on-ground protests for the Black Lives Matter movement. According to United by Pop, the rapper was also spotted in a 2014 protest following the death of Michael Brown, to whom he dedicated his single “Be Free.” Brown was a victim of police shooting in Ferguson, Missouri.
Listen to “Snow on Tha Bluff” here:
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Still from “Middle Child”